A Louisville Incubator

Connecting, Supporting, and Growing Louisville’s Black-Owned Business Community

Our Focus

Welcome to a space where dreams are discovered, opportunities are created, and new ideas are launched.


We take small business services beyond coworking and gathering: here, we encourage creators and cultivators to develop growth-driven companies and adopt new strategies to reach the next milestones along their entrepreneurial journey.

Apply for Our Next Incubator Cycle (Applications Reopening Soon!)


Apply Online in Minutes

Take a few minutes with some basic information about your small business or startup and fill out the online application using the Apply Now button below


Selection Process

Our selection committee will review the list of applicants for our incubator program, then reach out with interview opportunities for top potential candidates.

Apply Now

What's at The Well?

Business and community services to meet your goals at every level.

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Coworking Space

Work spaces, networking and operational support to meet your business at every stage

Prep School

Early-stage business development courses and mentorship


In-depth, growth-stage business strategy and technology education

Brunch & Build Series

Enjoy or bring your expertise to community-driven events featuring discussions, networking, and local food and vendors

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Our Sponsors

SKS Accounting & Consulting

Louisville Metro

Kale & Flax

Custom Web